SASM (sweet as social media)

posted 14 Dec 2010, 12:43 by Jess Maher

What is SASM??


SASM stands for "Sweet As Social Media" . We aim to build the collective awareness and knowledge of individuals, businesses and the general community of the potential use, application, impact & responsibility with social media. Since the launch of igovt, all New Zealanders will be required to register a government profile account in order to interact with government agencies & public sector agencies at an increasing rate (to see more about igovt click here). 


What does "Sweet As Social Media" mean??


Social Networking Sites are becoming increasing embedded and integrated in daily life and the mainstream. As they do, we continue to see more discussion and application of them in the business world. There is still no consensus on the best approaches and applications of such media and the emphasis of most still focuses primarily on the marketing, brand and customer relations uses in business. There are some key leaders and examples of exceptionally innovative and creative applications of social media, particularly here in New Zealand. 

SASM is a place where those interested, involved or following the increasing discussion, use and application of social networking sites and social media can discuss, share and inform the rest of the community. And while these technologies continue to change us and we continue to change them, their use, applications and integration will also change. There are always examples of those leading change & innovation at the cutting edge, and as such we hope to capture, retain and build on this valuable knowledge.  


Who is behind SASM and this wiki?? 


Why "sweet as"?


In NZ, we use the term 'sweet as' to show our agreement and acceptance of ideas. We want to showcase some of those examples.